PrimePro
PrimePro helps SMB service businesses manage work, track payments, and collaborate.
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Problem
Contractors are losing more than 1 full day of work every week due to inefficiency.
- 85% of contractors report spending more than a quarter of their time tracking & reporting on project progress.
- Ineffective coordination leads to poor quality work and causes delays to deadlines that impacts customer retention.
- Low tech literacy prevents SMB general contractors from utilizing available enterprise project management and communication tools.
Solution
A SaaS tool made specifically for general contractors to manage their work.
- Centralized Communication - All job related coordination visible in one place.
- Intuitive Workflow Management - Tools to manage all aspects of a job from customer order to job status to invoicing.
- Sales Enablement - Digital business cards and storefronts enable customers to place orders.
Value Added
Helped the business achieve product market fit and grow from 0 - 1,000+ customers.
- Product Strategy - I interviewed over 50 SMB contractors to build intuition around product strategy, feature requirements, and usability considerations since the product was targeting users who have low tech literacy. I worked with the founding team to define a narrow MVP from the long list of feature requests from users.
- GTM Strategy - I worked with the team to Iterate on various GTM strategies to align on a low CAC (under $8/sign up) digital acquisition strategy that resulted in over 1000 customers within 6 months.
- Executive Coaching - Helped the founders hire the initial team, build culture, set up mechanisms to measure and manage performance.
