PropData

CRE investments are difficult and time consuming to analyze due to the glut of inconsistent rental data.

• Analysts often consult at least 4 rental data sources when underwriting a deal.
• Market rents vary 10-20% across top sources for the same multifamily deal.
• Most technology solutions provide aggregated rent data, which masks hyperlocal trends.

Robust rental comps in your pocket.

• Centralized Rent Data - Brings multiple rent sources together for a holistic picture of deal potential.
• Accurate Benchmarks - Serves rents from real-time sources, rather than stale sources pervading the industry.
• Hyperlocal Trends - Shows rental trends on an individual property level, rather than aggregated market level.

Helped the team navigate entry points to build a data product used by over 40 real estate PE firms.

• Product Strategy - Data related pain in real estate is high and broad. Most customers have cobbled together homegrown solutions to relieve their pain in the short term. I spent time with the team talking to a broad group of users in real estate ranging from asset management, property management, brokers, etc to identify an entry point that customers were willing to pay. I worked with the team to ensure we are getting validation at every step starting with interactive mockups. We launched the product within 3 months.
• GTM Strategy - PropData was quickly adopted by over 40 real estate focused private equity firms including some of the largest in the US. PropData is in talks with one of the largest PMS in the US with over 10% marketing share to become a channel partner.
• Executive Coaching - Helped the founders hire the initial team, build culture, set up mechanisms to measure and manage performance.

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