OwnProp
OwnProp is a blockchain-based app that allows investors to buy and sell property with ease, transparency, and low cost.
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Problem
Less than 8% of Americans own Commercial Real Estate (CRE).
- Real estate investment minimums are typically $75k+, pricing out most Americans.
- CRE holdings are illiquid, usually requiring investors to hold for 4-10 years.
- White REITs are an alternative, they have high fees, no tax benefits, and offer limited choice compared to direct investment.
Solution
Fractionalize real estate using blockchain.
- Low minimums - Build a diversified portfolio of iconic properties.
- Convenient Investing - Learn investing strategies and buy tokens in minutes.
- Access to Liquidity - Trade your tokens on the secondary marketplace.
Value Added
Helped grow the business from 0 - $1M+ in investments and 6+ fully funded real estate deals.
- Product Strategy - I worked with the founding team on initial product strategy, MVP build out, and iterated to V1 that enabled the team to scale their business from 0 to $1M+ in investments.
- GTM Strategy - I helped the founding team think through the ICP and creative ways to acquire them without a large marketing budget. Also worked with the team to think through legal and operational roadblocks to unlock partnerships with leading real estate private equity firms.
- Executive Coaching - Helped the founders hire the initial team, build culture, set up mechanisms to measure and manage performance.
