GetDone
GetDone is a project management tool for property management teams at apartment complexes to manage their maintenance and makeready jobs.
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Problem
Poor project management increases make ready times by 3X and resident churn by 2X.
- Make readies take over 15 days on average even though it could be completed within 4 days when project managed competently.
- Slow make readies result in lost rental income and impacts property NOI.
- Missed or delayed maintenance requests are one of the biggest contributors to resident churn.
- Property management teams typically track make readies and maintenance requests on paper.
Solution
Intuitive and AI powered project management software that integrates with property management software.
- Fully integrated - Pull and push make ready and maintenance requests data from PMS systems.
- Intuitive and always available - extremely easy to use for onsite teams and available on mobile and web.
- AI powered automation - optimize task allocation, scheduling, and quality control.
Value Added
Helped transition the business from Tech-Enabled Ops to Enterprise SaaS with 25+% DAU and 50+% WAU.
- Business Strategy - GetDone initially was a tech-enabled general contractor business focused on delivering end-to-end make ready services. While the business was fairly successful, it required considerable funding to scale to new markets. However, the tools built to run the business were valuable for property management teams to manage their own pros.
- Manage Major Pivot - I helped the team close out the tech-enabled ops business, which included communicating with customers and pros. The pivot also involved restructuring the team and setting up the new team that can effectively run the Enterprise SaaS business.
- Product Strategy - Even though many of the internal tools built for the tech-enabled ops business can be adapted for the SaaS business, we had to carefully think through the user experience for the new ICP. Intuitive interfaces for non-tech savvy end user was more important than optimization and I helped the team think through those trade-offs. The product we launched has over 25% DAU and 50% WAU.
- GTM Strategy- I helped the team build a complex integration with one of the leading PMS, with over 1,000 property management companies as customers. This integration helped start channel partnership conversations with multiple PMS that was interested in white-labelling the solution we built.
- Executive Coaching - Helped the founders hire the initial team, build culture, set up mechanisms to measure and manage performance.
